Huge Announcement: 2021 Face of Reebok Pacific

I knew that 2021 was going to be incredible, but the power of your mind continues to amaze me!

I have tears streaming as I am writing this, as I am SO proud, I am SO excited and feel like dancing in the rain with happiness.

When I first started in the fitness industry in 2012 - there were a few dream brands I always had my eyes set on. As a master manifester, I believe the universe works when we least expect it, but always for us.

A couple of week’s back I had an energy clearing ceremony where I burnt every emotion I no longer wanted to feel within my life, within my partnerships, and within my life.

During this process, I received a phone call (the very next day!) from the agency for an interview to discuss the potential of becoming the 2021 Face of Reebok Pacific.

As a 31 year old, I grew up with Reebok, my mum wore Reebok and now my sons (12 & 13) wear Reebok. I only ever align with brands I genuinely adore and use. 

When Reebok reached out to me - I actually thought it was a prank. I double questioned that they knew I was woo woo, and that I am strong in my beliefs and opinions. That I come with children and scars and a story. I think that’s why I am so thrilled with the partnership, because it is a real brand alignment, as I am. Me. This brand partnership is all about empowering women to own their story, the skin they're in and to encourage the movement. 

I honestly double-took and was so shocked at how quickly my life alignment was happening. I am the driver in my life - I decide the directions, instead of it being in auto pilot. I CHOOSE where it takes me. This is powerful. 

Reebok is one of those dream brands for me. 

To me, reebok is a universally iconic brand. Everyone loves a pair of white Reebok’s and almost everyone young and old knows and adores the brand.

Plus, it has boosted my ‘cool mum’ rating with the boys! Hahaha 

I am so so thrilled to represent an iconic brand like Reebok, being the face for the Pacific is such a huge honour and I am so excited to have a brand that aligns with my own mission and mantra of helping empower women to be the best versions of themselves - in mind and body. 

In 2021, I am excited to reach even more women and help empower them with THE BOD, Reebok and Flourish & Fulfilled. 

Check out the BTS of my Global Campaign Shoot below for the launch of Nano X1:

Here's to 2021!

Sophie x